Cosmetic Surgery

Tips For Marketing Cosmetic Surgery To Hispanic Communities

Do you know the facts about Hispanic cosmetic surgery marketing? Well,if you don’t, let me tell you that there were more than 553,000 cosmetic plastic surgery procedures in 2004 among Hispanics. This shows an obvious increase by 49 percent from the year 2000 and a 7 percent increase when you compare it with the figures in 2003.

What this tremendous growth in Hispanic cosmetic surgery marketing figures that tells us is that cosmetic surgery has become a way of life for most of the Hispanics who are now so culturally adapted and tuned in to all of the U.S. cultural norms that reign supreme in today’s fast moving society.

Keep aside the truth that Hispanics are known to be the fastest growing ethnic group in the U.S, no wonder the consciousness about the  body image is so strong with them as they are aware about their move up on the socio-economic front.

Most of the ASPS statistics pinpoints to the fact that nose reshaping, liposuction and breast augmentation were the main cosmetic surgery procedures for which a majority of the Hispanics opted for. Among the commonly preferred minimally-invasive cosmetic processes, Botox, injectable wrinkle fillers, chemical peel and microdermabrasion figured high on their priority list.  

Besides, the most commonly preferred surgical procedures that were highlighted among African Americans pinpointed to nose reshaping, liposuction and breast reduction. Remember the way Michael Jackson has subjected himself to countless cosmetic surgery procedures to get his nose perfect and his coloring to an almost dreadful plastic white color? Well, its just not celebrities who are gaga about cosmetic surgery anymore because most people prefer this as a way of looking young and fit. For Asians, the top options continued as always for eyelid surgery, nose reshaping, and breast augmentation. In all these ethnic groups, minimally-invasive procedures such as Botox, injectable wrinkle fillers, and chemical peel were popularly requested since the year 2000.

Thanks to the influx of several reality TV shows, there is a lot of tremendous positive response as well as a greater public awareness on the topic of  cosmetic surgery within the Hispanic community. The TV shows enable them to realize that opting for cosmetic surgery is a safe and comfortable option and not a life threatening situation in any way.

That is why the number of Hispanics who sign up for cosmetic surgery procedures are increasing but still, it is essential for patients to know exactly why they are doing this and how to look choose the right kind of plastic surgeon.

It is equally important to select an ASPS Member Surgeon so that quality, and reliability can be ensured. There can also be physicians and quacks who wouldn’t hesitate to capitalize on Hispanic patients who may not be familiar with English language as they speak Spanish. Little boutiques that promise cosmetic surgery should be avoided.